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Apple, Facebook, Google Battles to Provide Faster Mobile News

The fast expansion of the news products describes how mobile has become the battle zone for the tech companies. The tech giants of the US are turning to the news in their competition for mobile users by developing new and faster ways to deliver content, but the benefits for struggling media outlets is not clear till now.

Cindy Krum, the chief executive at MobileMoxie, a mobile marketing consultancy stated that “Mobile drives so much traffic as many people from all over the world begin their day by reading the news on their phone or tablet”.

Various news app expect to profit by attracting more news readers and the advertising dollars they bring.

Last month, an app was incorporated in the Apple’s updated iOS 9 mobile operating system, that is named Apple News. The content in  Apple News is delivered by more than 50 media partners, that includes the New York Times, Vogue and Vanity Fair.

Google, Fb and apple

Google, Fb and apple

Earlier this year Facebook has launched its app “Instant Articles”, in joint venture with various organizations of media. With this app the readers can access to the news 10 times faster, than the most news websites. The contents that are included in Instant Articles contains audio captions on photos. Moreover, the reader can like or comment on specific sections of the article rather than the entire news.

Google is said to be planning for a similar system in a joint venture with Twitter. This will allow the readers to load the entire article on their cell phone in a fraction of a second, as compared to current nearly 10 seconds.

This has definitely turned the mobile as a battleground for the tech companies, who want to keep the mobile users surrounded by their ecosystem, so that they can reach them with better products, services and promotions.

Rick Edmonds, media business analyst for the Poynter Institute for Media Studies, stated that “For now, the contract looks pretty favorable to the publishers”. But Edmonds cleared that the long tenure impacts are still not clear, particularly as to how the partnerships will affect the digital subscriptions or purchases of individual articles previously sold directly by the media outlets.

To make their  product more user friendly, the tech companies are paying more incentives to the media companies.

For Apple News, The New York Times has agreed to access 30 articles free per day, in comparison to the daily website or news application that allows the readers to access 10 articles per day. Still, it remains unclear whether these news apps will be able to help the news organizations to come across a lasting economic model to survive the digital age.

According to the reports of the Pew Research Center, the daily print circulation in US has been decreased up to 19 percent over the past decade and similar to this the print advertising has declined by 60 percent. Now its entirely on the news organizations to decide whether to go after digital readers on their own or to partnership with the tech firms to deal with that turn down.

Krum agreed by saying that “ the news organizations needs to adjust to the modern ways the consumers access the news. She further added that “It’s much more casual” than in the past.

A spokesman from New York Times said that “ it is important to ensure that The Times is available in a wide variety of places where people find their news and information,” mentioning that the daily can be reached through services such as Microsoft’s MSN News, Flipboard or Google Play Newsstand.

 

Facebook launches a tool, Signal for Journalists to compete with Twitter

Facebook launched a new tool called Signal in order to help journalists to track the trending news. This tool challenges the method of Twitter for tracking any new updates and news. The Tool called ‘Signal’ is available for both Facebook and Instagram. This tool is specially formulated for journalists who use social media to find the news and generate reports.

Facebook’s Andy Mitchell post revealed that they had constant demands from journalists to make Facebook an easier medium of accumulating information and news along with features that support the surfing and gathering relevant trends, videos, photos and posts on Instagram and Facebook that the journalists can use in forming the stories and creating relevant authentic reports.

On the launch of the tool, Facebook discussed about certain features that the tool will be consist of. The tool will be free for all the journalists who want to gather, source or embed any newsworthy content from Instagram and Facebook. They can avail information from a wide number of categories including news, entertainment, culture, sports and many more from one single place.

Signal tool

Signal tool

Using Signal, Journalists will be able to monitor all the topics that are trending and then immediately exhibit the relevant and related content that the public has shared. Besides, journalists can also avail the lists of public figures depending on their rankings on the Facebook. This involves, ‘Real-time conversations’ of the politicians, actors, authors, athletes, musicians and other. On Instagram, this tool can be used to display visual content. Every post on Facebook, every image or video on Instagram and every other detail and metric found by Signal can be saved by journalists in the custom collection option for later use.

This is the very first step taken by Facebook and Instagram to help media and journalists ease their process of finding news and generating reports through social media more effectively. They will collect feedback from the people who use Signal and make changes in the tool as required by the industry professionals.

As of now, journalists had been using Twitter to track, updates and breaking news. Besides, twitter was also a platform for them to share the refined news and re-distribute their work. But this Signal is apparently quite a challenge for Twitter.

Facebook launched Signal only after couple of weeks of its ‘Mentions App’ for the journalists with verified profiles. ‘Mentions’ was only accessible by actors and athletes before journalists could use it. That app let users track the mention of their name and their streaming live videos.

Basically, the app, Mentions is for self-promotion and outward-facing content while ‘Signal’ is desktop-only app formulated to make the process of the backend news-gathering simple and easier. Signal will give the journalists a behind-the-scenes look about the latest trends on Facebook and find more relevant and related content on that topic.

Signal is simply a way of Facebook to make its connection stronger with media organizations and journalists who have been lately using social media to attract voluminous number of users for their feeds and posts.
 

Facebook To Launch A Dislike Button Soon

Facebook CEO, Mark Zuckerberg revealed about a dislike button on Facebook. He shared that many people have been constantly been asking for the same and now, Facebook is working to accommodate their needs. In his town hall Q&A session held at Facebook’s headquarters in Menlo Park at California, Mark said that his team has been hearing about the dislike option from people and shared that, a dislike button doesn’t mean down voting people’s opinions but instead express empathy to certain moments.

Mark said that not every moment is moment of bliss and happiness. If someone shares something which is sad like an expiry of a family member or a refugee crisis, then liking such a post is uncomfortable. He believes that it is essential that Facebook provides more options than merely liking it.

Mark said that the entire process is complicated but they have figured out an idea and will test it soon. It the idea apprehends, they will roll out the dislike button broadly. In a Q&A session previously, Mark said that Facebook was thinking about a dislike button and now that concept has moved forward and is being closer to get implemented.

dislike button

dislike button

In 2012, there was a post about the dislike button on Quora which completely made sense. The post said that Facebook has been consistently listening about a dislike button from a lot of users. While there are many reasons for Facebook to not implement a Dislike button but there will be no negative impact on advertisers or everything is being speculated. The decision of not having a dislike button is because of the negative impact that a dislike button will make on the user experience. However, disliking is relative to any post and not any pages or advertisements. Besides, no celebrities, businesses, advertisers would want their posts to be disliked and commenting option is strong enough to demonstrate negative feedback by the people.

For more than 1.5billion Facebook users who have liked all the posts irrespective of its negativity like- a lost job, funeral, missing a special discount, Facebook is finally providing respite. It will not be called a Dislike button, although. The dislike button will demonstrate empathy of people towards certain sad situations and incidences.

There are many passive and aggressive ways of communicating on Facebook liking poking to manipulative read recipients. This can certainly have different hidden meanings and these meanings can change depending on which friend people are interacting with. So, Facebook is all set to execute and launch the Dislike button in order to express the sentiments more openly. They have been put this idea to vote to decide whether any posts should deserve any ‘dislike button’ similar to its companion, ‘like button’.

There were numerous other questions including whether Facebook would involve in affordable housing. Mark responded that as a responsible community member, it is vital to be involved but no further details were provided. He also discussed about Facebook’s association with Oculus virtual reality platform. The experience will not only be real time things happening in the world but also those things that are not actually possible to be experienced in the world such as zero gravity environment.

A question on artificial intelligence was also raised where Mark said that he was optimistic and fearless of its consequences as many prominent tech junkies have warned that it could be a threat to humanity someday. He believes that being too negative is dangerous and that any long term prospect would be unleashed in about 20 to 30 years and his team is working on its positive impact to help people and improve their lives by developing this technology.

 

 

Refurbish in Facebook and Google Products

In this month, so many transformations are created by major social media providers like Google and Facebook pull towards their websites. Both the social media giants has been initiated a few main modifications to their creations, designed at elevated commitment and additional usage.

 

Now, Facebook desires it utilizer to blog on their dashboard; and to facilitate huge extent of blogging, they have refurbished their Notes characteristic. The innovative appearance is related to medium, one more blogging area.

 

In the innovative Notes, utilize can currently comprise a bigger, superior resolution picture as the front page, and the size of the text and the appearance has been prepared bigger. Other than this, individuals can tag other users in Facebook, comprise hyperlinks and hashtags inside the body.

 

To help long type articles, Facebook as well altered the font from Arial to Georgia. No sidebar or advertisement options are noticeable in the innovative notes. These innovate characteristic are being experienced among a little grouping as of now, that will be shortly rolled out to all the clients.

 

A speaker from Facebook told, “We are testing an update to the Notes to create it simple for the individuals to generate and comprehend long-form tales on Facebook.”

 

Facebook launched the Notes in the year 2006, and it has been deceitful quiescent for a few years. At first commenced as a medium to allocate bigger posts when the Facebook wall-post limited the size of the posts, Notes was by no means a ‘champion’ for the Facebook, and its utilization more weakened when the Facebook eliminated character bound from the wall-post.

 

Google messaging edge expected a fresh nudge of improvement, when the Hangouts was altered into an unconnected website. Clients can easily stay connected to hangouts.google.com and establish the chat facility. Currently users can utilize the Hangout separately, without using google or gmail (even though the login details are the same).

 

Previously, Hangout was easy to get on the gmail or through the mobile app. Currently, the website is developed with sleek, and lively altering background. One of the major characteristic is the capability to obtain personal chatting windows left from the tab, as it unwraps into a fresh window, facilitates user to chat without wedging on a single tab.

 

Facebook google

Facebook google

Google has reconfirmed their promise of getting all their services in dialect languages. Google has previously optimized voice based search for English speakers in the Hindi assent. Quickly, Google maps will comprise the directions in Hindi.

 

In their recent Google event in Bangalore, Sandeep Menon, Marketing Director, Google India stated that – ‘Hindi content utilization on the web presence has grown rapidly to 94% year-on-year as evaluated to 19% increase for the English content. Whereas there is an estimation of 500 million speakers of Hindi, there are currently 100000 articles in Wikipedia.’

 

During the Google event in Bangalore, a house demo has been organized, quite a few celebrities likely Kanan Gill, famous for YouTube comedy, Dabboo Ratnani, well known fashion photographer, Kunal Kapur, chef and Anushka Menon, emerging photographer has enlightened how they used the Google inventions.

 

 

 

Facebook videos will FLOAT as you scroll

The Social Media Giant has introduced a new feature to make Facebook more creative and more flexible which has already rolled out to many users at this point of time. If everything goes well, then all the Facebook users will be able to use this feature. You will love this video feature which enables you to watch video while reading your favorite article.

It can be accessed by a new button located on the bottom right of all embedded video. Click on it and it will pop-out from News Feed and it will float as you browse your news Feed. It is ideal for you to keep browsing your News Feed while the video is still playing. If your video is long and you do not want to watch it completely so you can scroll your News Feed along with the video, the video will float at the same time you can browse your News Feed. Right now Facebook is in the testing phase. But if this feature works well then Facebook will be marching towards online video dominance. With this new feature Facebook is targeting more audience to view its video content.

floating video - facebook

This video is actually built in a video player and if you click the new button you can detach the video and place it anywhere in your browser. You can basically drag it around your browser. The functionality of the player like play, pause, like, share and options will be the same. The video will keep playing while you browse down the News Feed till you click button to switch pages or post or logout from Facebook.The video disappears once you switch to a different page. Other than dragging and scrolling the video you can also place the video into any location within the webpage while you continue browsing you favorite post.

This feature is currently available to only the desktop version of Facebook. Clicking on the video on the Newsfeed will open the video in full screen mode as it is yet not available on mobile apps. This is only the testing phase and there is also a possibility that the feature will not permanently be released. Facebook has been making a big push in to online video content in the last few months. It has made lot of changes to its video approach and in March it launched a way to let users embed Facebook videos on websites. Facebook’s floating video is right now in the experimental phase and this additional feature is a way to increase viewership on videos.

Facebook is in news since long that facebook wants to get into video as a major force. Adding a new feature means people will spend more time reading posts, including viewing sponsored posts that advertisers pay for. They are trying to implement this feature as they recently faced criticism for the fact that they are charging advertisers for sponsored videos the moment they begin playing. The battle cannot get more interesting than this. Facebook has been trying to challenge YouTube’s video supremacy since long. Facebook is offering video creators cut revenue from ads that display before or during their videos. It’s the first time Facebook has shared video revenue and may challenge You Tube for the attention creators.

One of the limitations is that you can’t resize the video window and the popup is too small to see the details. But it’s better if you are viewing the window as well as scrolling your browser. This feature is pretty useful if you don’t want to just sit watching a longer video or just want to keep aimlessly browsing your feed. Now keep an eye out for the function to hit the Facebook mobile app.